Brief the fourth

I am very excited to work on this brief. At the same time I am nervous because I have never done a brochure before and this is something that really has potential to be something real.

I am concerned mainly about time. Tuesday we will talk about the assignment in depth and be shown certain things on the overhead. Between Tuesday and Thursday I might not have as much time as I would like to have one this assignment.

I am just a little concerned about beating myself up over not doing a great job on this one, which can only make me try harder, right?

How do we go about displaying the double sides? What exactly goes on the other side? Is gray okay or just black and white?

Revise! Revise is a must!

My changes are slight, however, they are very carefully considered based off of our discussions we have in class. I looked the pictures hard and tried to find the lines and the motions in the pictures.. where the picture takes your eye. From there it was decided where and how to place the text.

I agree with the feet dangling in the air, bothers me a bit too. As did someone else poster in class, the first time when we were given a picture. They made the pictures smaller and then it was just cut off and kind of there. I think this may have been different because it was more boxed off? I thought it would be okay for dangeling feet then. Trust me, it bothers me too.

As for the treatment on my pictures, I see the treatment to the photographs as it illustrating a painting which adds to the idea of an artistic dance performance. I do not see it as modern and a light show. Regardless, i chose to change that picture and I took advantage of the lines the picture provides for me.

I took away all the boxed in text because the box made an easy way for me to separate the text and it also drew the eye in to the wrong spot.

I changed some of the leading on them and other small things.

Given what you’ve read, what seems to you most important — in general — to keep in mind while arranging type on a page or screen

In order to create visual hierarchy you want to know exactly what you want the audience to receive from the piece. you need to know what is most important and where you want the eye to go first and sometimes even in what order do you want things to be seen.


Given what you read, what are the 4-5 specific guidelines or suggestions that you will most try to apply as you work with type on page or screen?

To create visual hierarchy you can make a color brighter or give it more contrast. Size is a hierarchy factor as well as space - bigger attracts attention and whitespace does too, not clutter.

Was there anything in the readings that surprised you? Anything that you think should have been in the readings but wasn’t?

I thought it was interesting to think of design hierarchy as the same as regular hierarchy in society with social class. The point that hierarchy maintains order and efficiency is an important thing to note to avoid clutter design.

Brief the thrid.

I am most excited to work on this assignment. Right now I take extra time designing posters for events at my cosmetics job that I work full time. So this brief is right now my ally and I am really looking forward to learning the ins and outs of poster design.

I would like to learn the dos and donts of poster making and how to manipulate the text to draw the viewer in. Even a discussion on where to hang it would help!

The only little concern I have is that I am in the habbit of designing certain posters and the one we are given, because it is a different kind of event, I might have a hard time designing. It is good though to learn how to design for different audiences, so I look forward to that as well.

Final Form

My final form design has a lot of contrast. Contrast in any design makes it strong and stand out more. I have contrast in the type face's that I have chosen and also in the gray black and white. I created contrast with titles for sections of the form and also with lines to break up where you write versus where you circle something.

At the same time my design is balanced. The titles are centered and the rest is along the left side of the paper. There is balance in the leading and also the amount of lines I have made. The balance of my design goes along with its proportion. It is proportionate in every sense that I mentioned earlier. It is not proportionate with the design multiplied by three that I placed in the background, these are off set and different sizes. At the same time, these create contrast.

There is a certain rhythm to my design as well, the decorative aspects in the background bring the eye to flow through the form and at the same time can create something calming and harmonious. The design does convey movement with the flow of lines from left to right. They all go well together with unity as well because of the type face being similar to the decorative aspects.

Hm.. forms and hand outs. . .

Given what you’ve read, what seems to you most important — in general — to keep in mind while composing forms that others will have to fill in?

Make sure it is clear and is not something the filler-outer will hate filling out. I defiantly did not spend enough time on my form and look forward to tweaking it.

Given what you read, what are the 4-5 specific guidelines or suggestions that you will most try to apply as you work with designing a form?

Somethings to keep in mind and be very aware of while designing;
*we first observe similarities and differences in what we are seeing.
*we need to know what makes things different. Visual contrast.
*The weight of the design and the visual weight.
*ask yourself, is it Clear, Concise, Clever and Co-operative?

Was there anything in the readings that surprised you? Anything that you think should have been in the readings but wasn’t?

I think it was interesting to decide what is important on the form. I think its very important to talk about making these forms interesting, but not over the top crazy. They will need to be accepted by the general public.

TypefaceFACE example.

Given what you’ve read, what seems to you most important — in general — to keep in mind while arranging type on a page or screen?

In general what seems to be most important is to be aware of everything you do with type and notice the smallest differences.

Given what you read, what are the 4-5 specific guidelines or suggestions that you will most try to apply as you work with type on page or screen?


Take notice of white space and make it work for you. Take notice of typeface, size, boldness etc. Make every choice count and have a reason. When choosing a font; Make the type face work as an emotion for you. Beware of what the typeface and convey to its audience.


Was there anything in the readings that surprised you? Anything that you think should have been in the readings but wasn’t?

I am not sure if this was in any of the readings... In my college career one of the most important things I have heard is that we as young professionals need to learn the mold, master the mold and once you have done that you can break away from it with a little bit of creativity. That sounds very Karate Kiddish but its true for almost all aspects of media production.

This next document seems to be more exciting! I am pumped to start it and really start geting into the design of things. My ultimate goal is to design several pages in the magazine that I intern for, and InDesign is a must. SO I will take any practice I can get!

I will post more answering questions on typeface tomorrow morning since my computer screen is currently broken. I will need to use a computer on campus.

For the poets kitchen I made a tile which was two cursive X's intertwined with each other to create a design. I feel this works for a poet because it is a letter but not too obvious of a letter. It will created a design that could look the way some poetry might looks. It appears to be classic, like a poet. Scott said it was "soft" I think this is a good way to describe this tile.

My tile for the light transit systems could have less black and have more white. I wanted to have straight lines and mimic a transit. I think the amount of black would make it very dark and not so fun to walk past when darting through the transit area. I think I can improve this by maybe making the B's bigger and making more white space, while keeping my straight lines.

My tile for the unisex bathrooms is a pattern but not too clear. I feel it has equal amount of white space and is very welcoming toward both genders. I think this could do well in a unisex bathroom because it is not an overly masculine pattern with straight abrupt lines, and it is not an overly soft parents with many curves. There is a mix of straight lines and curves which could be calming for both genders.

What I still feel I need to learn in order to have confidence in this work would be to place the tiles (multiples of one) as if they were up against a wall, as they are intended to be. I think i could also stand to learn more about the use of white space, because my designs tend to be overly black. I think it would also help to learn more about spacing and alignment along with pattern making, I know we went over it briefly but not too much. I think it would help better to do more on the overhead in the program to learn different things.

In design with figure and ground...

*When the letter/figure is recognizable it is clear what is figure and ground.

*equal black and white space makes it not clear what is figure and ground.

*larger scaleis not clear and small scale is clear.

*continuous line makes more clear - curves also make it clear.

*straightlines can make it not as clear.

*Semetrical design/pattern makes it more clear what is ground and figure.

*where the focal point is can either make it more clear or more unclear.

I thought it would be interesting to look at some actual tiles

The figure is always smaller than the ground. The figure is usually the thing and center of attention. The figure and ground colors can be inverted to create in illusion to make you question what is the intended figure. The ground is very important because it outlines, and sets a stage for the figure. The two of them work together to communicate the total message, neither is less important or prominent.

I can utilize these terms with my work when talking about white space or why I made the ground a certain color. It’s even beneficial to know about these two elements in order to take all of that into consideration when creating. That along is a way in which I will use these terms, during my creating design.

One of my designs for class is an inverted design, inspired by another classmate. I made the ground black and the figure white. Therefore, it is hard to say if the black squares are the figure or if the white stripes are the figure. Tricky, Tricky.

The three contexts I chose to possibly design for are the following;

A hallway in a children’s hospital, meant to cheer children who are there for surgery, and their parents. In this context it will be not only the children who see the tile but also the entire hospital staff, the children's families and also the big bosses of the corporate hospital who come in to make sure everything is running smoothly.

Tiled benches in a zoo, in a new part where displays of non-fiction about the animals help visitors think about the animals in different ways. The zoo tile will of course be displayed for the zoo staff, the animals and all zoo visitors. Also, besides these visitors, people such as higher up zoo commanders might be visiting and even more importantly, there is always the chance of press coverage done at the zoo and this is to be kept in mind.

A new unisex bathroom in Curtin Hall, meant to add some visual interest and cheer to the small room in the building where English is taught. Anyone and everyone will see this tile. Both sex's of those who have classes in Curtin Hall and also all foreign exchange students/teachers who come and go. This could be a tile to calm those who are opposed to a unisex bathroom and something that is both masculine and feminine. This tile could be the deciding tile in whether they keep the unisex bathroom or not... maybe fill the whole campus with them! Visuals really so affect your emotions and therefore this tile, as well as the hospital tile, will really make it or break it.

Design Brief.

I'm super excited about this first assignment! Illustrator is one of my favorite programs to work with...

I was wondering how large these logos will be. And also, the context for tiles is where our design would potentially be? and therefore we would design something fitting to this place.