TypefaceFACE example.

Given what you’ve read, what seems to you most important — in general — to keep in mind while arranging type on a page or screen?

In general what seems to be most important is to be aware of everything you do with type and notice the smallest differences.

Given what you read, what are the 4-5 specific guidelines or suggestions that you will most try to apply as you work with type on page or screen?


Take notice of white space and make it work for you. Take notice of typeface, size, boldness etc. Make every choice count and have a reason. When choosing a font; Make the type face work as an emotion for you. Beware of what the typeface and convey to its audience.


Was there anything in the readings that surprised you? Anything that you think should have been in the readings but wasn’t?

I am not sure if this was in any of the readings... In my college career one of the most important things I have heard is that we as young professionals need to learn the mold, master the mold and once you have done that you can break away from it with a little bit of creativity. That sounds very Karate Kiddish but its true for almost all aspects of media production.

This next document seems to be more exciting! I am pumped to start it and really start geting into the design of things. My ultimate goal is to design several pages in the magazine that I intern for, and InDesign is a must. SO I will take any practice I can get!

I will post more answering questions on typeface tomorrow morning since my computer screen is currently broken. I will need to use a computer on campus.

For the poets kitchen I made a tile which was two cursive X's intertwined with each other to create a design. I feel this works for a poet because it is a letter but not too obvious of a letter. It will created a design that could look the way some poetry might looks. It appears to be classic, like a poet. Scott said it was "soft" I think this is a good way to describe this tile.

My tile for the light transit systems could have less black and have more white. I wanted to have straight lines and mimic a transit. I think the amount of black would make it very dark and not so fun to walk past when darting through the transit area. I think I can improve this by maybe making the B's bigger and making more white space, while keeping my straight lines.

My tile for the unisex bathrooms is a pattern but not too clear. I feel it has equal amount of white space and is very welcoming toward both genders. I think this could do well in a unisex bathroom because it is not an overly masculine pattern with straight abrupt lines, and it is not an overly soft parents with many curves. There is a mix of straight lines and curves which could be calming for both genders.

What I still feel I need to learn in order to have confidence in this work would be to place the tiles (multiples of one) as if they were up against a wall, as they are intended to be. I think i could also stand to learn more about the use of white space, because my designs tend to be overly black. I think it would also help to learn more about spacing and alignment along with pattern making, I know we went over it briefly but not too much. I think it would help better to do more on the overhead in the program to learn different things.

In design with figure and ground...

*When the letter/figure is recognizable it is clear what is figure and ground.

*equal black and white space makes it not clear what is figure and ground.

*larger scaleis not clear and small scale is clear.

*continuous line makes more clear - curves also make it clear.

*straightlines can make it not as clear.

*Semetrical design/pattern makes it more clear what is ground and figure.

*where the focal point is can either make it more clear or more unclear.

I thought it would be interesting to look at some actual tiles

The figure is always smaller than the ground. The figure is usually the thing and center of attention. The figure and ground colors can be inverted to create in illusion to make you question what is the intended figure. The ground is very important because it outlines, and sets a stage for the figure. The two of them work together to communicate the total message, neither is less important or prominent.

I can utilize these terms with my work when talking about white space or why I made the ground a certain color. It’s even beneficial to know about these two elements in order to take all of that into consideration when creating. That along is a way in which I will use these terms, during my creating design.

One of my designs for class is an inverted design, inspired by another classmate. I made the ground black and the figure white. Therefore, it is hard to say if the black squares are the figure or if the white stripes are the figure. Tricky, Tricky.

The three contexts I chose to possibly design for are the following;

A hallway in a children’s hospital, meant to cheer children who are there for surgery, and their parents. In this context it will be not only the children who see the tile but also the entire hospital staff, the children's families and also the big bosses of the corporate hospital who come in to make sure everything is running smoothly.

Tiled benches in a zoo, in a new part where displays of non-fiction about the animals help visitors think about the animals in different ways. The zoo tile will of course be displayed for the zoo staff, the animals and all zoo visitors. Also, besides these visitors, people such as higher up zoo commanders might be visiting and even more importantly, there is always the chance of press coverage done at the zoo and this is to be kept in mind.

A new unisex bathroom in Curtin Hall, meant to add some visual interest and cheer to the small room in the building where English is taught. Anyone and everyone will see this tile. Both sex's of those who have classes in Curtin Hall and also all foreign exchange students/teachers who come and go. This could be a tile to calm those who are opposed to a unisex bathroom and something that is both masculine and feminine. This tile could be the deciding tile in whether they keep the unisex bathroom or not... maybe fill the whole campus with them! Visuals really so affect your emotions and therefore this tile, as well as the hospital tile, will really make it or break it.

Design Brief.

I'm super excited about this first assignment! Illustrator is one of my favorite programs to work with...

I was wondering how large these logos will be. And also, the context for tiles is where our design would potentially be? and therefore we would design something fitting to this place.