TypefaceFACE example.

Given what you’ve read, what seems to you most important — in general — to keep in mind while arranging type on a page or screen?

In general what seems to be most important is to be aware of everything you do with type and notice the smallest differences.

Given what you read, what are the 4-5 specific guidelines or suggestions that you will most try to apply as you work with type on page or screen?


Take notice of white space and make it work for you. Take notice of typeface, size, boldness etc. Make every choice count and have a reason. When choosing a font; Make the type face work as an emotion for you. Beware of what the typeface and convey to its audience.


Was there anything in the readings that surprised you? Anything that you think should have been in the readings but wasn’t?

I am not sure if this was in any of the readings... In my college career one of the most important things I have heard is that we as young professionals need to learn the mold, master the mold and once you have done that you can break away from it with a little bit of creativity. That sounds very Karate Kiddish but its true for almost all aspects of media production.